Using the Millionaire Mindset to Build Wealth

April 12, 2013

in Making Money

By Gerry Robert (guest contributor)

Many people dream of getting rich but never manage to overcome the mental barriers that prevent them from building wealth. In this article we interview Gerry Robert, a bestselling author, columnist, speaker and consultant operating throughout North America and Asia, on how he managed to go from living in poverty to earning over $1 million a year.

Gerry has spoken to over three million people from around the world. He has written several bestselling books including The Millionaire Mindset: How Ordinary People Can Create Extraordinary Income, and is also a speaker at the National Achievers Congress 2013.

Could you share your journey of how you became a bestselling author, sought-after mentor and international speaker, and achieved the success that you have today?

Well, I grew up in poverty and when I was 18, I made a conscious choice to leave a life of negativity and instead attempt to develop myself so I did not have to endure the life my parents and grand-parents endured. It was the process of finding mentors and (most importantly) DOING what they suggested that contributed to my new direction and subsequently my new results in life.

I fell in love with being an entrepreneur after getting a theological degree and being a minister. I realized that I could have more, do more and be more, and one of the fastest paths to get there was to become an entrepreneur. I read every book I could find on the subject. I invested in seminars and courses to help me become the person I wanted to be, the person I knew I could be.

Then I met my financial mentor who showed me the path to wealth. He showed me that my results were directly impacted by the power of my mind, my thinking. That is, if I think I can’t make millions, then I can’t (and won’t).

He told me that I could make in a single month what I was earning in a year. I thought he was nuts. But eventually, I believed in HIS belief in my potential. I really got serious about finding out if one could earn in a month what he was earning in a year. I did exactly that within 12 months. I took my income to over $1 million. This was during a recession, while still in my twenties and without any real cash to start, but he was right.

Your book The Millionaire Mindset teaches people how to boost their income and build wealth. What are the biggest challenges you’ve seen ordinary people have in getting rich?

Most of us have to overcome the challenges of letting past results dictate what we think we can achieve now. The past DOES NOT equal the future. We have to let go of the “how”. When I set off on my journey and was confronted with the notion of earning in a month what I was earning annually, my first question was “How?”

My mentor told me my job was not to figure out the “how”, my job was to hold the picture of what I wanted and the “how” was God’s job and I would be shown in due time. So today, I tell people that they need to think about what they want and not dismiss the dream because they don’t know the “how.” Stella Mann said it best when she said, “If you can hold it in your head, you can hold it in your hands.”

Other challenges are limited thinking, negative friends, not investing in personal growth, always seeing why something WON’T work instead of how to make it work, and not wanting to move out of their comfort zone… I could go on for an hour more about the challenges but the best response is this…

“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure,  than to take rank with those poor spirits who neither enjoy much nor suffer much because they live in the grey twilight that knows neither victory nor defeat.”

-US President Roosevelt

You’re a big advocate of book publishing to build wealth. What are the benefits of publishing a book and what is the best strategy to go about doing it?

The biggest benefits to writing a book are that it mitigates the main changes in the mindset of consumers today. The sad reality of business is that people see those of us who sell anything with much more disdain and distrust than ever before. They are overloaded with marketing messages. They are skeptical of anyone selling anything. A book is the best counter balance to those negative forces in the marketplace.

You’re also a master speaker and captivating to see on stage. How did you develop your public speaking skills and what advice do you have for people who want to speak more effectively?

Thanks so much. I have been speaking full time for over 25 years now. I have addressed over three million people from around the world. That’s the way to get good at speaking. Speak. Get up every time you can and deliver a speech. Study the great speakers of our day. Watch videos of the pros. Study how they breathe. Watch how they lower their voice to drive home a point. Watch how they build a construct to teach what they want to teach.

In addition to that JOIN TOASTMASTERS. It’s a wonderful, global organization that teaches people how to speak, have confidence and become a leader. The most positive people in any city I go to are members of Toasmasters.

You’ve generated over $100 million of revenue for yourself and your partners. What’s the secret to your phenomenal success at selling?

There are many contributing factors to generating this massive amount of revenue. First, MASSIVE ACTION. You have to get out there and keep on moving. Most people could accomplish a lot more, in a much shorter time if they only believed that. Another factor is having something unique to sell; something that offers tremendous value and then package that in a way that your prospects feel they just MUST have it. Another factor is price. My advice is RAISE YOUR PRICES. Most people undercharge. They think if they lower their prices more people will be able to afford it. Nonsense.

I sell a $60,000 publishing consulting contract at seminars and our closing ratio breaks every record and sensibility in the seminar business. We do this by building incredible value for what we do, package our services in a way that gives our clients more than anyone else has anywhere in the world. Next, we show them the ROI. If you want to sell something at a higher price, show the client the return on investment. Make sure they can see how this will pay for itself. Other steps are using tons of testimonials, via Skype, with live people rather than written testimonials. Use video at the very least.

Next, deliver INCREDIBLE service. If you want to charge premium prices, you have to treat people like royalty. Our clients get my cell phone number, my Skype ID and access to me via a private email address. If they have any challenges with our products or services, I am only a call away and we fix things INSTANTLY.

Another thing, just be yourself. I believe that consumers have a huge BS meter these days. They can spot a phoney a mile away. Treat people the way you want to be treated but just be real.

What are the critical skills an entrepreneur needs to have to start and run a successful business?

I think so much of what it takes today is for entrepreneurs is to get the right mindset, the right packaging, the right pricing and the right actions.

For mindset, they need to think bigger and go after what they want.

For right packaging, they need to use the power of books to give them MASSIVE CREDIBILITY and EXPERT STATUS in the marketplace.

For the right pricing, they need to offer specialty services that no-one in their industry offers and focus on make a huge profit.

For right actions, it’s about keeping active and measuring the ROI on those actions. For example, I would advise most entrepreneurs to stay the heck away from Facebook and Twitter. It takes too many of them out of the game of selling. It does NOT provide revenue to most of them but it sure can suck them in for hours upon hours. If it’s not producing revenue stop doing it and for most entrepreneurs the highest return activity is to be out there in the marketplace SELLING.

What are the most important lessons you’ve learnt about living a happy, successful and meaningful life?

Family is the key to success. Nothing replaces LOVE as the main element to long-term happiness. Have goals that are much bigger than you. Contribute without looking for anything in return.

Tony Campolo figured it out when he interviewed 50 people aged 95 or older. He asked them, “What would you do differently if you could live your life over again?” They said, they would RISK more, REFLECT more and do something that would outlast them. That sums it up best for me. Oh, and have a blast. Fun is key. Make a mess. Fail more. Breathe. Love.


Gerry Robert will be going in depth on the strategies he has used to achieve wealth and success at the National Achievers Congress 2013.

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